A BMW is more than just a vehicle. It is a statement. An expression of your individuality. The BMW Lifestyle Collection is no different. Each item in the range - from apparel to accessories - is designed to help you make a bold impression, both on and off the road. Come into our store and view our collections.
With unparalleled performance and iconic looks, BMW M has always had the power to turn heads. To celebrate its 50th anniversary, we're releasing a limited-edition Lifestyle Collection that's inspired by the bold presence of this elite line-up. Items in the BMW M 50 Years Collection boast a striking colour scheme of black, red, and blue, and feature the BMW 50 Years anniversary logo.
Discover the selection of sophisticated, high-quality sunglasses made for the BMW Lifestyle Collection in collaboration with luxury Italian eyewear manufacturer, Marcolin.
With its bold designs and iconic prints, the BMW M Motorsport collection shines both on and off the racetrack.
Black and white set the stage as the base colours, which act as a canvas for signature design elements inspired by the world of BMW M Motorsport. The result is a collection with a one-of-a-kind look that makes a lasting first impression.
Created in collaboration with PUMA, and featuring prints of the iconic BMW 3.0 CSL Godspeed, this collection is for anyone who adores sport and speed in equal measure.
All our BMW Lifestyle Collections are designed with timeless style in mind
All BMW Lifestyle collections are designed to stand out with bold, modern looks that will also stand the test of time.
Whether it's attractive apparel or practical accessories, every piece includes striking accents that define the BMW aesthetic.
BMW Lifestyle products are made to last and comprised of quality materials that feel just as good as they look.